underwear sport

Pick a sport... The guys at teamm8 have been busy creating and here you have their latest. While their site has a video of the making of the photos, I'd rather have them actually playing the sport... looking just as they are here... But I guess that's a little unrealistic of me. It seems the new trend is to wear your underwear on your shoulder or hold it in front of you. Do they come with matching backpacks? Check them out at teamm8.com

The legend of Abercrombie and Fitch

David Abercrombie started selling and designing tents, rucksacks and other camping equipment in 1892. He prided himself on using good quality materials and producing the best equipment available. Ezra Fitch was a loyal and regular customer who was so enamoured with the business that he bought into it in 1900 and made it a partnership, the now legendary Abercrombie and Fitch.

Both these hot tempered men had different views on the direction of the company, with Fitch being the visionary of the two. By 1913 in their new location just off Fifth Avenue, A&F had moved their business towards selling sporting clothing and had become the only store to sell sports clothing to women.
In 1917 they’d moved again, to occupy an entire 12 floor building and were selling hot air balloons, chainmail and treadmills for dogs amongst all sorts of other bits and pieces.

Fast forward to modern times and the cult of Abercrombie & Fitch as a brand popular with “the gays” can probably be tracked back to using Bruce Weber to create their imagery for their now infamous quarterly magazine and “catalogue”.
This catalogue pushed the boundaries with it’s playfully sexy images and very hot young men wrestling in the water and the dirt, playing football and generally clamboring all over each other while nearly or not quite wearing the company’s clothing. When it got to the stage that there were more fine figured young men and women naked than clothed the puritans cried out in dismay and sadly the naked catalogue days are over.

The company still finds ways to tempt us boys-who-like-boys with model “greeters” at store entrances and beautifully shot videos and photos still helping tempt us to use our credit cards online.

Why is the label so popular with we boys? Because they aren’t just selling us cool, well-made clothing, they are selling us a lifestyle where it’s ok for you and your mates to stand around naked on top of a car, to use your buddy’s spectacularly defined pec as a very comfy pillow. A world where no one looks at you funny if you pull your mate’s pants down while you are wrestling in the water before you all strip off and fall asleep tangled up. Now THAT sounds like an ideal world.

Beauty and the Beast

Chad & Michael White?

I stumbled on this image over at modemodels, and found it rather disturbing... but thankfully if you have a look at the link below there is a whole lot of Chad doing what he does best... Not a bad distraction for the weekend.

Oh come all ye faithful

For some time now there has been a disturbing cult-like phenomenon gaining ground across the world. Insidiously creeping it’s way into the lives of over 90% of the gay male population.
Celebrities are devoted and regularly promote the movement at any given chance. I’m not talking about religion or even the sci-fi pretendy religion Scientology. I’m talking underwear. No self-respecting gay man who’s mother is no longer responsible for purchasing their smalls would buy a pack of five pairs of cheap underwear for $10 again.
The good word has been spreading for several years now and we are all flocking to worship. Hell, wouldn’t you be on your knees if the altar was a bronzed, rippled and stuffed full of not-so-forbidden fruit?
Which god do you follow? Like conventional religions, we all have our own particular faith. Those beautifully-preened Ginch Gonch boys are like your average Mormon turning up on the doorstep of every circuit party and event at the drop of a hat.
Australia’s Bonds undies (similar to Fruit of the Loom in the U.S.) are like your faithful Jewish followers, suffering from persecution but have good old-fashioned strength and reliability to get them through.
The Australian phenomenon, Aussiebum, is the modern day equivalent of Henry VIII’s Church of England. It’s a newer kid on the block, caused a sensation and some consider it shocking.
If we are talking religion, then the Pope of all men’s underwear must be Sir Calvin of Klein. The first person to directly market anything sexy to men to wear under their jeans, Calvin created a niche market that just seems to have more and more contenders.
They’ve targeted our very stylishly girded loins with colour, cut, enhancements and sexy men printed 40 foot high lording their stuffed bulges over us from high above on billboards renowned for causing traffic jams.
Companies like these have surpassed religion with much more effective marketing and their donation plates don’t look like they’ll ever be empty any time soon!